› Launch or relaunch a product or service to your list,
› Test against control copy to increase profits, or
› Boost backend sales in your marketing funnel
…and especially if your brand is in the Health & Wellness, Lifestyle or Personal Growth industries,
then you’re in the right place.
Is your marketing falling short and potentially costing you sales?
Where could it be refreshed with a new idea that engages your prospective clients?
Good marketing is simultaneously useful, informative and entertaining. It contains the right balance of educational content and actionable offer that creates real value for the reader.
I help businesses increase their revenue through compelling marketing: communicating the value of their products and services while providing valuable content to their audience.
Dr. Mark Hyman, MD
(Functional medicine expert, nine-time #1 NY Times bestselling author)
Hiring Christy was a no-brainer after learning about her results. She carefully listens to my goals and then crafts copy to help me achieve them.
It’s a far cry from cookie-cutter copywriters who have simply plugged my message into a template with little effort. That’s NOT what you get with Christy, and why it makes it so easy for me to refer her to clients and friends.
Christy is diligent, knowledgeable and dependable, an outstanding resource. Working with her offers great results and right on time.
Peter J. Blank
Creative and Resourceful
I’ve worked with Christy for several years and it has been quite a pleasure. Being on the creative side, it has been great to collaborate with her from response driven headlines to complete content development on marketing collateral.
She is knowledgeable in many areas and has been a great resourceful team member when developing new creative material. She brings an upbeat attitude and a willingness to do whatever it takes to make sure your project is successful.
Christy was one of my editors at HNW. We worked together on a wide variety of assignments, and she was a great editor who did an excellent job helping to plot out articles and make them as good as they could be.
She also was a pleasure to work with every time–very nice, smart, collaborative and full of good ideas.
Smart and Efficient
I love to write but have a hard time sitting down to do it. Christy makes it seem so easy. She is friendly and smart and efficient, and turns things around quickly.
I recommend her if you want someone to help you get over writers block, or if you want help writing articles, blog posts, or longer articles. She is really a joy to work with!
Christy is skilled at delivering the big idea to different customer segments, creating engaging content that converts and moves leads down the funnel.
Through extensive email split testing, she analyzed and applied what worked to improve response rates—instrumental in increasing revenue and enrollments.
Christy is a creative thinker who knows how to write an engaging promotion around a big idea. Her process is clear. She listens well and is receptive to feedback—an overall a pleasant experience. Hire her now if she still has room in her schedule.
Excellent Writer and Strategic Thinker
I was Christy’s editor at HNW for nearly three years, during which time she handled range of marketing communications projects for top wealth management firms and charitable organizations.
In addition to being an excellent writer and editor, Christy is a strategic thinker and creative problem solver who garners the respect of her clients and colleagues. She is a pleasure to work with and a valuable member of any team.
Consistent, Effective Storytelling
I needed copy for my new website, and I was having trouble getting my thoughts organized and focused. Christy’s copywriting method worked really well. It’s easy and fun to work with her.
From the first conversation, her guidance and advice inspired confidence. And the copy was in my voice, consistent with the tone and culture of my company. It saved me time, money and headaches, and the project was complete!
My business partner, at the time, and I hired Christy to write and edit the content on our website. I had known Christy from our Toastmasters group and had been impressed with her leadership skills, her intelligence, creativity and her professionalism. She is a joy to work with and to know.
Christy did an incredible job: understanding our business and marketing our brand. If you need a copywriter for your marketing materials, hire Christy.
MANY BUSINESSES THAT RELY ON REFERRALS and word-of-mouth marketing neglect to market themselves online. Some wait for years to put up a website. While they can build a thriving business this way, they are missing out on being discovered by those people seeing their services.
And, they don’t get the benefit of pre-selling their services by having a place where prospects can learn about them before they work together. Through my proprietary Value to Voice marketing process, I help service professionals get their message out clearly and compellingly online. Click on the images to see examples of websites I have messaged:
Whether you need a refreshed promotion to boost sales, or a complete overhaul of your marketing, I am your brand advocate as your strategic copywriter and marketing consultant.
The first step in any engagement is for me to listen deeply to what my client wants—not just in what they say, but how they say it, and what they don’t say. I look at the materials they already have and apply what I know about my specialization to deliver what they need.
While different media channels require different copy solutions, the principles of good marketing remain the same—one big idea that provides value, and one solid offer delivered to one specific audience.
My background spans from journalism to web project management to corporate marketing communications and online marketing. I understand how content and copy build upon each other, and that using both creates a stronger foundation.
The best way to know if your marketing is working is to track, test and refine it. I use my direct response training and online marketing experience to help businesses set up metrics and use variations to determine what’s working.
Menu of Services
Every copywriting project is different, and pricing varies depending on how complex the project is. I typically work on a flat-fee project basis. I can also create custom packages and retainer agreements upon request.
Long Form Sales Copy
- Direct mail promotion
- Online sales page or video sales letter
- Sales emails
- Autoreponder email series (nurturing content)
Direct Response Website Copy
- Opt-in landing page
- Home page
- About, FAQ, or Info pages
- Subscription page
Advertisements & Advertorials
- PPC ads
- Print ads
Editorial Content Creation
- Blogging and articles
- Magazine articles
- Feature articles
Retainers & Packages
For ongoing marketing needs, I offer the following monthly retainer agreements and packages:
› Marketing Funnel Copy Architect
Build a better relationship with your list with lead nurturing that engages and makes them feel welcome. I can design a new funnel or fix a leaky funnel.
It can include: messaging and strategy review; funnel architecture audit; writing new sales copy or revising existing copy—opt-in pages, email autoresponders, sales pages; A/B split testing; and performance review and adjustment.
› Copy Chief
Boost conversions and sales with copy revisions and testing.
The Copy Chief can include: Communications and response rate analysis; headline, summary and call-to-action improvement; line editing and commenting; writing A/B split tests; and mentoring writers to improve voice and style of your communications.
› Brand Messaging Strategy
Get clarity on your messaging strategy so you know who you’re targeting.
The Brand Messaging Strategy can include: guided brand session; brand assessment and interviews; competitive landscape analysis; key messaging platform: empathy map, mission, vision, and core values.
To learn more about what I can do for you, please get in touch through my contact form.
If you’re looking for a refreshed, creative approach to your marketing, you’ve come to the right place.
And you’re especially in the right place if your business is one that’s in a crowded market with skeptical buyers, such as alternative health, self-improvement, personal growth or lifestyle.
Through a combination of brand immersion, detailed research, and good storytelling, I help my clients refine their marketing so that they stand out in the crowd and attract more ideal clients and loyal fans. With my direct response copywriting background, I know how to weave the story around one big idea that leads to the clear and obvious call to action.
Some of my recent successes have included campaigns to help launch a diet book into the NY Times Bestseller list; successfully launching three women’s hormonal health programs; boosting enrollments at the world’s largest online nutrition school; and writing a winning promo for a hormone balancing cream.
I am a Certified Customer Value Optimization Specialist. I help businesses build better marketing funnels (or fix funnel leaks) so that their leads are nurtured into eager buyers and enthusiastic fans.
I am also a Certified Customer Acquisition Specialist. I partner with traffic managers to refine the acquisition strategy and lead nurturing process to help business improve their lead quality.
Before starting my own copywriting and marketing consultancy, I managed multiple marketing projects and a team of outsourced writers at an agency, and I built and managed an in-house writing team at a high-growth organization.
I started direct response copywriting before I even knew what it was. At The Wall Street Journal’s online edition, I edited wire copy and wrote headlines to get more clicks. And after crafting hundreds of headlines to fit in 6 inches of space or less, I learned the value of saying it clearly and concisely.
Speaking and Accolades
- AWAI Web Intensive 2016: Success Panel Speaker and ‘Copy Chief’ Mentor to Web Intensive Participants
- Winner of the AWAI Copywriting Challenge Award – 2014
- AWAI – The Writer’s Life
How to Start Your Writer’s Life Faster – 5 Article Series
The Barefoot Writer
February 2016 feature – my interview and cover story